Brand capability
360 cameras are moving from specialist tools toward lighter everyday cameras for creators who want flexible framing.

A 165 g 8K 360 camera built for reframing and invisible-selfie-stick shots.
Why This Product Is Here
360 cameras are moving from specialist tools toward lighter everyday cameras for creators who want flexible framing.
Brand Evidence
360 cameras are moving from specialist tools toward lighter everyday cameras for creators who want flexible framing.
It combines a 165 g body, 8K30fps 360 capture, shoot-first-frame-later editing, and the invisible selfie-stick effect.
Travel shooters, cyclists, action-camera users, and creators who want a smaller 360 camera.
Insta360 X4 Air brings 8K 360 capture into a lighter body for everyday travel, cycling, and social video. The important buying details are storage, bundle contents, lens protection, and accessories.
A lightweight 360 camera for travel, cycling, action clips, and social video reframing.
It combines a 165 g body, 8K30fps 360 capture, shoot-first-frame-later editing, and the invisible selfie-stick effect.
Travel shooters, cyclists, action-camera users, and creators who want a smaller 360 camera.
Users who need the most rugged flagship 360 camera, users who do not want to edit reframed footage, or anyone forgetting that the standard bundle needs a microSD card.
Confirm regional price, warranty, and bundle contents.
Budget for a compatible microSD card, lens protection, spare battery, and mounting accessories.
Compare against heavier flagship 360 cameras if low light, durability, or battery life is the priority.
Brand
Insta360Reference Price
CNY 1,799
Check the official page for regional reference price, bundle details, and availability.
Product type
Lightweight 360 camera
Core feature
8K30fps 360 capture with reframing and invisible-selfie-stick workflows
Weight
165 g body
Video
8K30fps 360 capture
Workflow
Shoot first, frame later; invisible selfie-stick effect
Storage
Standard bundle does not include a microSD card
Price
CNY 1,799 standard bundle on the regional Insta360 Store page
Visual Detail
Lightweight 360 camera with 165 g body, 8K30fps 360 capture, shoot-first-frame-later workflow, invisible selfie-stick effect, CNY 1,799 standard bundle, CNY 1,999 extended-use bundle, and regional bundle notes.
Brand Context
Insta360 turns 360 capture into a practical creator workflow, letting users record first and decide the frame later.
Brand Identity
Insta360 is a China-founded imaging and 360-camera brand with global official product channels.
Brand Profile
Open the public brand page for Insta360.
Insta360 Store product page
store.insta360.com
Used to verify
X4 Air identity, regional price, weight, 8K30fps capture, reframing, invisible selfie-stick effect, bundle contents, and product imagery.
Insta360 product page
insta360.com
Used to verify
Product-channel context for X4 Air features and regional availability.
DPReview announcement context
dpreview.com
Used to verify
360-camera user context for the X4 Air launch, lighter body, and category positioning.
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